Amazon has officially unveiled Alexa+, its next-generation digital assistant, rebuilt from the ground up with advanced AI capabilities. Designed to deliver more natural, conversational interactions, Alexa+ promises to revolutionize how users manage everyday tasks.
Alexa+ leverages multiple large language models (LLMs), including Amazon’s Nova and Anthropic’s Claude, dynamically selecting the best model for each task. This ensures smarter, more efficient responses tailored to user needs.
Alexa+ will be available for $19.99 per month, but Amazon Prime members get it for free. Early access will roll out in the U.S. next month, with broader availability expected soon.
Legacy voice assistants like Alexa and Siri have struggled to keep pace with the AI boom. Alexa+ bridges this gap, bringing advanced AI capabilities to over 100 million Prime members. This release could spark a ‘ChatGPT moment’ for mainstream consumers, transforming how people interact with smart home technology.
With its conversational depth, personalization, and agentic capabilities, Alexa+ is poised to set a new standard for digital assistants.