Amazon is reportedly gearing up to release its most ambitious AI model yet—codenamed Nova—this June. The retail giant aims to challenge industry leaders like OpenAI, Anthropic, and Google with a hybrid reasoning system that combines quick responses with methodical, multi-step problem-solving capabilities.
This move signals Amazon's strategic push to establish itself as a top contender in the AI landscape. The Nova model is designed to excel in areas like software development and math skills, with the company setting ambitious goals to rank among the top five AI models globally.
Cost-effectiveness is a key focus, as Amazon plans to undercut competitor pricing while maintaining high performance. This initiative is led by Amazon's AGI division under Rohit Prasad, despite the company's $8 billion investment in Anthropic.
Amazon's dual strategy of developing its own models while investing in external AI ventures highlights its determination to dominate the AI race. With an AI-enhanced Alexa+ also in development, Amazon is positioning itself as a serious player across multiple AI fronts.